My search for a graphic design job, after moving from Mississippi in 2013, landed me a job at Geek Powered Studios, a digital marketing company headquartered in Austin, TX. When I started, the company was still very young. I made the 9th employee, but we sat around 7 after loosing a couple of employees not too long after I stared. I was hired on as an “Geek-of-All-Trades” which meant that I got a bit of experience in everything. The goal was that eventually, I would move to the design department. It’s interesting how things play out in the long run. Within two weeks of me starting, I was building my first site, optimizing it for search engines, and creating a pay-per-click campaign to go with it. That client was Hill Country Overhead Door, a San Antonio garage door installation and repair company.
Company and Client Growth
As the company grew, we changed to more of a focused department-based structure. By this time, I had found that instead of going the designer route at the company, I would move in to the SEO department. I have always found that my design passion is more focused on print-based design as opposed to web-design. While I wasn’t doing design work every day, SEO allowed me to almost think like a designer which satisfied my passion. Plus, my mentor and now good friend, John Leo Weber, was a more content focused SEO specialist. Our two experiences made for an interesting combination for developing a department. With him as the head of the department, I spent every day absorbing his knowledge and developing my own skills. As we went, we would bounce ideas off of each other and slowly build up our own internal processes. Eventually, after a year of employment, I was made the Assistant Director of SEO. To the right are a couple of examples of organic growth from the two clients I worked on when I first started. You can see in these charts from SEM Rush that the clients have maintained a steady rate of growth since February/March of 2014. The dollar value represents the rough cost it would take for paid advertising to achieve a similar rate of visitors compared to organically.
In January of 2016, I was promoted to Director of SEO. This means that I run the SEO department full-time. My responsibilities include: making sure projects stay on track, that my team has all the necessary tools and information available, making sure client’s organic visibility is always moving forward, and keeping up with new trends in the industry to implement in our strategies.
I’m very excited for my new role and hope to continue to push our department forward as we grow.
I find that always striving to learn new techniques and becoming more efficient at older ones is an excellent way to continue growing as an SEO professional. One of my proudest accomplishments, so far, in my career has been becoming certified in both Google Analytics and Link Research Tools.
Winner of the 2015 Geek of the Year