Jesse McDonald is the Director of SEO at Geek Powered Studios, a digital marketing company in Austin, TX. He enjoys going to work every day knowing that what he does is making an impact on his clients and allowing their businesses to grow. With the goal of always growing as an SEO specialist, Jesse is always looking for new ways to innovate the department’s strategies while helping his team learn and grow.
Growing up, Jesse loved music. After the break up of his band, BravoWhatever, in 2007, he struggled to find a focus for college. That’s when graphic design came in to his life as a way to merge his love of art and music. Attending the University of Southern Mississippi’s Fine Arts Department, Jesse found his passion for graphic design and design history. Graduating in 2012, he received his Bachelor’s of Fine Arts with and Emphasis in Graphic Design as well as enough credits to equate a minor in find art photography.
After graduating, Jesse and his wife, Jennifer McDonald (aka Kiza), moved to Austin, TX to be closer to family and start their careers. Austin being a tech-hub in the US, this was the perfect place to build a career as a designer. This task was easier said than done. After several months of job-hunting with no luck, Jesse broke his rule of not applying to a web-based company and applied at Geek Powered Studios. This turned out to be extremely serendipitous.
Though not a graphic designer, Jesse has found a rival passion for Search Engine Optimization (SEO). The parallels between design and SEO are evident and actually give him an interesting view point towards SEO.